Why Do Sellers Believe that the Multiple Listing Service, the MLS - owned - controlled and maintained by member of the National Association of Realtors, is the Best Way to Sell Real Estate?
Is it Because the Realtors want them to believe this?
It is Your Money ~~Is it Because the Realtors want them to believe this?
Because the MLS is definately not the best place to be, if the Seller puts themselves in the shoes of the Real Estate Buyer trying to find them in todays Global Online Internet Real Estate Market, they will see that the buyer wishes to look online for real estate, and that the oftentimes are not shopping in one particular real estate market but rather for a particular type of property for sale.
So if your Real Estate For Sale website or ad draws them in then your real estate is an option to buy. If YOUR potential real estate buyer cannot find you then your NOT an option.
When a buyer is "googling" real estate ( of which the Local Realtor admits to NOT doing) then the buyer finds the real estate that is at the top of the search engines or is relevant
a Corporate Real Estate website that pays to be on TOP of the search engines is easily overlooked by the Savvy Real Estate Buyer.
If for example your looking for California Water Property, and your wading through thousands of listings, you may target your search to a specific town or area or you may just type in CaliforniaWaterProperty.com - the Internet is about Targeted Traffic and that is where Buyers are looking for real estate. The MLS is Limited in its information, horrible on photo and video quality and capabilities and YOUR real estate blends in with thousands of others.
Though the Realtors brag about 60 Million Hits to Realtor.com a month that is NOT about your real estate for sale there are millions upon millions of reasons why those hits are coming in, and rememeber the more Internet Traffic Realtor.com gets the more money they make, the more ads they can Sell and they do this all under the disguise of YOU listing on the MLS - which is NOT the way to stand out, sell for higher, get a larger pool of buyers, and create a way for a bueyr to not only find you but move into your lifestyle in their mind before they even get to your town.
It is the Best Way, it is the Way of the Future and the Realtor still controlling the SELLER and convincing the Seller to be in the MLS now in 2008 and almost 2009 is just a way for the REALTORS to scratch and crawl and hold on to an outdated marketing model and to keep their career. You Do not Need a Realtor in your Real Estate Transaction and In Fact Having a Realtor in Your Transaction can Cause MORE damage then GOOD..
Think about it, what do you think a buyer would really want to see, a few small - not so good photos on the local MLS or mega-sites like Landwatch.com or access to hundreds of photos, video, slideshows, area information that you the SELLER can put online for FREE... oh the Realtors don't want you to know this Secret. And in this statment by Realtor I mean the Big Boys and Gals at the Top of the Realtor Food Chain, not your local Realtor because they are yet to fully grasp Internet Marketing and Corporate WINS by Keeping them in the Dark and Feeding them BULL.
It is kind of a Bait and Switch technique pulled off by the Big Boys at the Top of Realtor.com, NAR, Appollo Management and All those other Billion Dollar Companies that Make Money off of you Listing with a Realtor, it is not just about the Realtors commission, Not just about the Franchise Fees, nor is it just about the money they make from membership dues - charging Realtors to list on Realtor.com - all those book sale - costs for REALTORS to get accredidations - Realtors Classes, the REAL money is if Realtor.com and their owners can keep the agents in the field thinking that you NEED to list with them and to be listed on their websites so that they can increase the content on their website - get more ad dollars and multiple sponsor In Money.
They get your listing - you think thats all their after - but the content your listing provides becomes something they make money from - way more then your actually sale.
If you, the Seller lists as a FSBO they lose your Internet Traffic, if the Local Realtor still believes that being in the MLS is best then they will convince you that this best and most Sellers believe that the Realtors are the Experts and that they know best,
However this is NOT True.
the REALTORS need you in the MLS and Bottom Line IT is NOT in your best interest as a Seller or A Buyer... Period.
If you, the Seller lists as a FSBO they lose your Internet Traffic, if the Local Realtor still believes that being in the MLS is best then they will convince you that this best and most Sellers believe that the Realtors are the Experts and that they know best,
However this is NOT True.
the REALTORS need you in the MLS and Bottom Line IT is NOT in your best interest as a Seller or A Buyer... Period.
Find out more REALTOR Secrets, Insider Tips, from the Real Estate Industry Whistleblower.. ME at www.SavvyBroker.com
the MLS is NOT the Best Place for
Your Real Estate To Stand Out For
potential Buyers.. but Shhhhh.
The Realtors Don't Want You to Know.
I am the Real Estate Nark, Telling YOUWhat You REALLY Need to Know about
the Secrets of The Real Estate Industry.
Crystal L. Cox
Real Estate Industry Whistleblower
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